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Identifying the target market
The ideal group of customer to benefit from the solution
![](https://cdn.prod.website-files.com/62a7907d6e745071588e4bd3/63888a1576d96e7a566a2b46_Designing_the_Value_Proposition_icons%20for%20site-03.svg)
Designing the Value Proposition
The benefits created for the target market
![](https://cdn.prod.website-files.com/62a7907d6e745071588e4bd3/63888a15f05258e2277cec50_Value_Delivery_Mechanism_icons%20for%20site-03.svg)
Defining the Value Delivery Mechanism
Technologies and activities needed to deliver the value proposition
![](https://cdn.prod.website-files.com/62a7907d6e745071588e4bd3/63888a191ff4731cd2b95763_capture_value_icons%20for%20site-03.svg)
Formulating the Value Capture Mechanisms
How to capture as much as possible portion of the value in a given industry
![](https://cdn.prod.website-files.com/62a7907d6e745071588e4bd3/63888a15f54a2629086c035a_Testing_icons%20for%20site-03.svg)
Testing &
Refinments
Testing the main assumptions of the new Business Model and refining accordingly